On November 5th, Juventus hosted its first official Live Shopping event — created in collaboration with Fanatics and adidas.
A format proposed for the first time by a football club in Italy.

During the live broadcast, fans got an exclusive first look at the new LFSTLR collection, designed for those who live their Juventus passion beyond the pitch.
With exclusive content, surprises, and special offers, the event introduced a fresh and engaging way to experience the Juventus world.

Thank you to all the fans who joined us and made this moment truly special.